Video Marketing Trends: Why Short-Form Video Will Dominate 2025
Introduction: The Unstoppable Rise of Short-Form Video In 2025, the average person spends 100 minutes daily watching online videos—a 25% increase from just two years ago. But here’s the kicker: 90% of that consumption is short-form content—snackable, addictive clips under 60 seconds that dominate TikTok, Instagram Reels, and YouTube Shorts. Why? Because attention spans are shrinking, algorithms favor […]
The 2025 AI Marketing Playbook: How to Leverage Generative AI for Campaigns
Introduction: AI is No Longer Optional—It’s Essential In 2025, 90% of digital interactions are AI-driven, and brands that ignore generative AI risk falling behind competitors who use it to automate, personalize, and optimize campaigns at scale 1. Generative AI has evolved from a novelty to a core marketing asset, enabling everything from hyper-personalized ads to AI-generated video scripts […]