Despite its industry expertise, Lanlan Autos faced challenges in leveraging social media to connect with international buyers and distributors. Their existing online presence lacked cohesive branding, engagement, and conversion-driven content. The goal was to transform Lanlan Autos into a thought leader while driving measurable ROI through platforms like LinkedIn, Facebook, and Instagram.
Octa Affair devised a multi-pronged social media strategy tailored to Lanlan Autos’ B2B audience. The approach included:
Audience-Centric Content: Crafting visually compelling posts showcasing Lanlan Autos’ product innovations, industry insights, and client testimonials to establish credibility.
Behavior-Triggered Campaigns: Implementing AI-powered automation to deliver personalized messaging based on user interactions, ensuring high engagement rates.
Platform-Specific Optimization: Adapting content formats for each platform—LinkedIn for professional networking, Facebook for broad reach, and Instagram for visual storytelling.
Performance Hacking: Using real-time analytics to refine ad targeting, boosting visibility among automotive distributors and OEMs.
“Octa Affair has transformed our social media presence and significantly boosted our global reach. Before partnering with them, our digital marketing efforts were fragmented, and engagement was low. However, Octa Affair’s strategic approach—combining data-driven insights, compelling content, and precise targeting—delivered outstanding results. Their professionalism, creativity, and results-driven mindset make them an invaluable partner."
David Heu | Director, Int. Marketing, Lanlan Autos Ltd.
