E-mail Marketing: The Art of Persuasion
The very first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers and letters, but it was the beginning of a new era of communication. Tomlinson was also the person who introduced the usage of the “@” symbol in email addresses.
In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send out the first commercial email to let people know about a new product.
By the ‘90s, the internet had become commercially available to the masses. The way people communicated with one another began to change dramatically, and marketers discovered that email could be an effective way to advertise.
Now it is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools. Email marketing revenue is projected to grow 287 percent worldwide from 2024 to 2032.
According to a study conducted by Edelman DXI
- 95% of marketers agree email marketing has an excellent ROI
- 9 out of 10 marketers say that email marketing is very-to-extremely important to their overall marketing strategy
- 4 in 5 customers prefer email over any other form of communication.
E-mail marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.
It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.
Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails.
About 333 billion emails are sent every day. This number is projected to increase to 392.5 billion by 2026. (Source: Statista)
There are many different types of email marketing. Each one serves a different purpose and takes a different avenue to engage with your audience.
- Welcome emails
- Newsletter emails
- Lead nurturing emails
- Confirmation emails
- Dedicated emails
- Invite emails
- Promotional emails
- Survey email
- Seasonal marketing emails
The best way to connect with your audience is to create email campaigns that have value. Cost savings, new products, new services, and product benefits show the reader that the email has value to them, and they should keep on reading.
Marketing by email is a great way to keep your business top-of-mind with customers and prospects so they don’t think of your competitors. When done correctly, your email marketing campaign can show great success and lead customers to act, which is what all businesses want when developing their campaigns.
